The new VotM (video of the month), a Hamm's Beer commercial, combines three things I love: vintage cartoons, vintage ads, and beer. I was watching some TV earlier tonight, and on a commercial for WCCO News, they had a short bit about running the sports section with different local people. One of the "people" was the Hamm's bear, and the sportscaster simply turns to him and says, "Hamm's? Hamm's isn't a sport." While I tend to disagree, what I love about this is knowing that Hamm's, a once proud brewery started in 1865, is still remembered fondly in Minnesota today even if it's been bought out by the much larger Miller Brewing. With the thought of a new microbrewery hitting the area, it's interesting to think that Hamm's was once looked upon in much the same way. For the most part, my experience with people's reaction to Hamm's is, "Oh, they still make that?" It's pretty much been forgotten by everyone but a few loyal brand users, local historians, and, apparently, WCCO News.
And I can't get enough of these old commercials. I like thinking about a time in which it was okay to market a beer with a cartoon. And I absolutely love seeing the Hamm's presented in a nice weizen glass as the sun on the horizon.